Avatar fills a critical gap in the energy innovation ecosystem by working with large energy firms to champion solutions from within by engaging their staff. Avatar works cross-Canada, with participation from individuals in seven provinces and one territory. At its core, Avatar creates a trusted “third space” where the competitive pressures of industry and the exploratory nature of academia can intersect productively. This neutral environment encourages open dialogue, fosters cross-pollination of ideas, and accelerates the path from concept to commercial reality. By pairing the brightest minds in industry with a robust, evidence-based research framework, Avatar not only delivers viable solution pathways but also cultivates the leadership capacity required to navigate the complexities of the energy technology landscape. Through our focus on entrepreneurship, strategic collaboration, and access to capital, Avatar equips companies and individuals to identify new market opportunities, develop scalable solutions, and deliver measurable impact - advancing pragmatic energy innovation while cultivating the next generation of industry leaders.